Once you are logged into Spotify, for example, most of the times you actually don’t log out anymore but just keep running the app. Another important factor is that most people actually use those platforms on their mobile phones. People online are rather lazy, they don’t like switching around to much. Likewise, if you are listening to music on Spotify you probably won’t quickly go over to Tidal to listen more tracks there. For example, if you’re more the YouTube type of gal you wouldn’t necessarily switch over to IGTV to watch more video over there. Folks that surf the web don’t like to leave a platform once they’re on it. Why? The behaviour of people online has seen a huge shift. In fact, Songkick is an independent company that works together with Spotify. This is crazy, Songkick is actually not a part of Spotify. However, also Facebook is getting it’s tour date data from Songkick. Originally the Songkick Tourbox feature was created in order to distribute tour dates to various streaming platforms like Spotify or SoundCloud. What is the Songkick Tourbox integration for Spotify originally there for? Of course, when you do a live stream your ‘concert venue’ is YouTube live, Instagram Live or Twitch, for example. Here’s the kicker: Songkick requires a real concert venue for being able to add the tour date. And therefore the Tourbox feature for Spotify. It is logical to assume that many tried to add the live stream just like a traditional tour date to Songkick. Well, besides writing great music, of course. Surely the most important thing for a musician. This way they can communicate with their fans and still play music.
Many musicians turned their attention to live-streaming. However, the corona pandemic forces all tour dates to cancel. The Songkick feature Tourbox enables you to display tour dates right in your Spotify account.
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